Print capitalism has played a crucial role in the making of nations in modern times. However, it is a technology which has drastically changed. By looking at two to recent Dutch commercials I would like to show how.
Kidzania is a multinational chain offering educational entertainment to children around the world. It is set up in a sort of theme park that recreates city life on a child’s scale. Is this ‘edutainment’ or ‘advertainment’?